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CONSUMER HABIT
Isnin, 9 September 2013 • 10:00 PTG • 0 comments Japanese consumers are notoriously fickle and demanding. They often
chose quality over price. Expectations for quality and freshness are
high. Japanese are willing to pay more for quality. Nice supermarkets that have good quality stuff often do better than ones with everyday low price places. Ken Belson wrote in the New York Times: “Japanese consumers are considered the world’s most discriminating, particularly those who have traveled overseas. Product cycles are short; preferences swing wildly, especially among younger women; and Japanese consumers tend to be fanatical when it comes to quality.” Japanese prefer smaller, lighter products and are willing to pay high prices for them. They are also willing to spend money for the latest and coolest stuff. By contrast Americans often seem interested most in the lowest price. One young Japanese woman told the New York Times, “It’s much better to buy one good thing and use it carefully than spend money on many cheap things. As I become busier, I don’t have as much time to shop, so I only go to places where I can get good things.”  |
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